Of course, with goody bags being a popular marketing tool, your company won't be alone in handing them out at your next event. So, it's important that you make certain your goody bags stand above all the others and make you memorable in the eyes of your target audience.
What do you put in goody bags?
The first thing you have to figure out is what to put in your goody bags. You have to give people something they'll like...something they can use. More than that, though, you need to give people items that make sense for your brand. For example, if your company is in the fitness business, it would make sense to include an item like a stainless steel water bottle in your goody bag.
Remember, promotional products are one of the oldest forms of advertising. They work. If you give people something they like, they'll often give back. Countless studies have shown the benefits of promotional products. For example, when companies include promotional items in their mailings, the response rate increases significantly.
Of course, not all promotional products are the same, so you have to make sure you're giving out the right items. Choose items that your target audience will use in situations where they are likely to use or think about your products or services (e.g. the water bottle example above). And make sure your promotional items do a good job of delivering your messaging and branding.
While putting branded promotional items in your goody bag is a good first step, you should also include other items to round out your giveaways.
For example, let's say one of your goody bag items is a promotional mug with your company's logo on it. You could also include items like instant hot chocolate or coffee to complement that promotional product. It adds value to your promotional product, and makes it an even more effective branding and marketing tool.
You also should include basic marketing materials for your business, such as business cards, brochures, door hangers, postcards, etc. to allow you to spread your messaging on a deeper level.
The most important thing is to be creative. Try to give people something they might not expect. Give them a goody bag that's not the same as all the others they've received. Make sure your goody bag truly stands apart from the rest. Let your imagination run wild!
Where do you give out goody bags?
Of course, putting together your goody bags is just the first step. You have to actually get your goody bags in the hands of your target audience.
Thankfully, there are all sorts of situations that are suitable for goody bag marketing, such as:
Goody bag marketing might be an old tactic, but it still works today!