According to a survey conducted by GfK Roper Public Affairs & Media and the Yale School of Forestry & Environmental Studies, even during these times of economic instability, many Americans are willing to pay extra for eco-friendly products. Half of the respondents said they would 'definitely' or 'probably' pay 15 percent more for eco-friendly clothes detergents (51%) or for an automobile (50 %). Forty percent said they would spend 15% more on 'green' computer printer paper and 39% would do the same for 'green' wood furniture.
As these statistics show, consumers are becoming increasingly environmentally conscious and, therefore, it has become necessary for businesses to follow suit too. The selection of environmentally friendly products and green alternatives has grown exponentially in the last few years. This makes it easy to integrate eco-friendly products and practices into advertising goals and business routines.
A great way that businesses and individuals can show their support for a healthier environment while promoting is through the use of eco-friendly promotional products. One such product is the reusable water bottle, most commonly made out of BPA-free plastics, stainless steel and aluminum. Reusable bottles are a hot commodity right now and the population loves them. Reusable products are a great way to replace disposable products and to cut down on unnecessary waste.
Reusable grocery bags and totes are another great products that can be reused as well. They are very popular right now for retail businesses, grocery stores, tradeshows, business events and promoting. Reusable shopping bags help cut down on the use of disposable bags while potentially gaining exposure for your business or event.
Seeded products and biodegradable paper products are another fantastic choice for businesses looking to grow their brand identity. Items like personalized seed packets, seed infused business cards, and seeded bookmarks are a great ways to promote any business or event. They help support a healthier environment while providing a fun and memorable promotional item. What better way to promote than by providing a interactive product that you can grow?
Purchasing eco-friendly products is an important way of helping keep the environment as healthy as possible. If everyone makes small steps to make a difference, the impact could be huge, especially if businesses and corporations get involved. Could your company go paperless, switch to energy friendly alternatives, recycle or use eco-friendly promotional items and green office supplies? Look for positive ways you or your business can help the environment and use green alternatives whenever possible.
Strive to make your business leave a positive impact on the environment while building brand credibility with green promotions and eco-friendly practices. A little effort can make a big impact. Start going green today.